As a marketer, it’s important to keep up with social media updates. From algorithm shakeups to new features, the landscape is always changing. These monthly updates can help you stay on top of the latest trends and shift your strategies without missing a beat.
Featured content is a great way to attract attention and increase engagement on your Instagram feed, but it can be difficult to think of creative ideas for your next post. Try these tips for writing compelling Featured Content that will stand out in your followers’ feeds.
TikTok’s latest monetization effort involves hosting a singing competition that allows fans to vote on contestants’ performances. The platform is also introducing helpful new metrics to improve creator performance.
Pinterest has released a fall shopping trends guide that can fuel your upcoming seasonal campaigns. The guide includes Pins that highlight popular themes, such as thrifting, vintage style, preppy aesthetic, art deco, and English countryside travel.
DMs on Threads just got a major glow-up, giving creators and users new ways to express themselves. New features include message editing, AI-powered chat suggestions, pinned messages, and custom chat themes, making conversations smoother and smarter.
Instagram is adding a new “Views” metric to track content visibility and engagement. This update replaces Impressions and Reel Plays, and streamlines analytics across all content formats (Reels, photos, carousels, Stories, etc.).
Instagram is allowing professional accounts to be indexed by Google, extending reach and visibility beyond the app. In addition, the platform is enabling affiliate marketing with custom links and promo codes within its native tools.