Social media never stands still, and each new update brings a chance to improve your content strategy. Staying up to date with platform changes—from Instagram’s emphasis on carousels, to TikTok’s AI-driven tools, to LinkedIn’s push for original content—is key to crafting a successful strategy for 2025 and beyond.
Instagram’s latest updates include a new option to add comments and reactions directly to a video, making it easier for viewers to engage with your content in real time. This is a great opportunity to build brand loyalty, encourage audience interaction, and boost engagement in one fell swoop.
Another noteworthy update is a search function for Threads, which makes it easier to find posts by profile and date—whether you’re tracking competitor content or revisiting viral moments. This simple yet impactful change is sure to save both creators and managers some serious time and frustration.
In other interesting news, Instagram is testing a built-in teleprompter tool in its Reels composer—allowing creators to read from scripts while recording and reducing the need for cue cards. It’s a smart way to make recordings more natural and relatable, particularly for educators or brand spokespeople. And finally, LinkedIn is expanding its Brand Link ads to allow marketers to promote video clips in a newsletter—providing a powerful and targeted way to reach professional audiences with a single click. Keeping up with these changes allows you to align your content, advertising, and overall strategy to ensure maximum success on each of these major platforms.